THE POTENTIAL OF SOCIAL MEDIA INTELLIGENCE TO IMPROVE PEOPLE’S LIVES
Social Media Data for Good
By Stefaan Verhulst and Andrew Young
SITUATIONAL AWARENESS AND RESPONSE
Data held by social media companies can help NGOs, humanitarian organizations and others better understand demographic trends, public sentiment, and the geographic distribution of various phenomena. In doing so, data contributes to improved situational awareness and response.
- Facebook Disaster Maps
- Tracking Anti-Vaccination Sentiment in Eastern European Social Media Networks
- Facebook Population Density Project
KNOWLEDGE CREATION AND TRANSFER
Widely dispersed datasets can be combined and analyzed to create new knowledge, in the process ensuring that those responsible for solving problems have the most useful information at hand.
- Yelp Dataset Challenge
- MIT Laboratory for Social Machines’ Electome Project
- LinkedIn’s Economic Graph Research Program
PUBLIC SERVICE DESIGN AND DELIVERY
Data Collaboratives can increase access to previously inaccessible datasets, thereby enabling more accurate modelling of public service design and helping to guide service delivery in a targeted, evidence-based manner.
- Facebook Future of Business Survey
- Easing Urban Congestion Using Waze Traffic Data
- Facebook Insights for Impact Zika
PREDICTION AND FORECASTING
New predictive capabilities enabled by access to social media datasets can help institutions be more proactive, putting in place mechanisms based on sound evidence that mitigate problems or avert crises before they occur.
- Tracking the Flu Using Tweets
- Predicting Floods with Social Media Metatags
- Predicting Adverse Drug Events by Mining Health Social Media Streams and Forums
IMPACT ASSESSMENT AND EVALUATION
Access to social media datasets can help institutions monitor and evaluate the real-world impacts of policies. This helps design better products or services, and enables a process of iteration and constant improvement.
- Sport England’s #ThisGirlCan
- Using Twitter Data to Analyze Public Sentiment on Fuel Subsidy Policy Reform in El Salvador
- Using Twitter to Measure Global Engagement on Climate Change