Facebook, World Bank and the OECD launched a measure of business sentiment based on a "Future of Business Survey" questioning companies that use their Facebook pages to connect with customers. In cases where Facebook data could not be used, such as in China, researchers relied on more traditional data collection methods. According to The Wall Street Journal, the Future of Business Survey received responses to 15 queries from a total of 90,000 small and midsize firms across 22 countries. This initiative attempts to provide accurate and timely information about business sentiment across developed and developing countries to support economic growth and better inform business practices.