BBVA used Sale payments (PoS) and ATM cash withdrawal data from more than 100,000 of its clients in Mexico. Since BBVA is the main financial institution in Mexico, this data totalled 25,000 daily transactions, and approximately 30% of all bank account holders in the country.
In partnership with UN Global Pulse, BBVA's Data and Analytics team analyze financial data prior to, during and after Hurricane Odile hit Baja California Sur in 2014. BBVA was able to share its proprietary customer data after it was anonymised and aggregated in compliance with national laws and regulations. This meant individuals could not be re-identified by any of the results publicized in the study.
This project aimed to use BBVA's financial data to measure the resilience of communities following a natural disaster. By measuring the economic activity of populations following Hurricane Odile, researchers found that economic recovery time 2 to 40 days depending on location. They also found that income levels and gender differences played a role in accounting for recovery time. This research can not only be used to support recovery services after a disaster strikes, but also provides a new methodology for researching the adaptability and resilience of communitites to natural disaster.