Predicting Consumer Confidence Using Social Media Data

Observed Personal Data Economic Development


The Netherland's Central Bureau for Statistics (CBS) used Coosto's service to research consumer sentiment. Coosto is a for-profit social media analytics company. Since Coosto is a for-profit company most of their internal procedures remain inscrutable. However, customers like the Central Bureau for Statistics are able to access Coosto's social media monitoring capabilities to gain an understanding of market and consumer sentiments. In this case Coosto's results were paired with the consumer confidence data of the CBS.

Region: Europe and Central Asia

includes kosovo