Mobile Phone Data for Optimizing Bus Routes in Korea

Disclosed Personal Data Infrastructure Transportation

The Data

The Data and Statistics division of Seoul’s metropolitan government analyzed late night call records to help plan bus routes in a more inclusive manner.

How the data was shared

Focusing on the "nine most heavily trafficked late night routes," the KT Corporation telecom provided late night phone call data to the mayor's office.

Purpose of Data Shared

The purpose of this data collaborative was to improve bus routes in Seoul, to ensure they best served passengers. As explained by the Data Impacts website, "Since 2012, Seoul’s "Owl Bus" service has saved the city’s lower-income groups approximately $1.2 million by providing more affordable transportation using cell phone data to plan late night bus routes."

Region: East Asia and Pacific

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