Orbital Insights is a data analytics company that provides products to both private businesses and nonprofit entities to the end of enabling data-driven decision making. The organization regularly works with instiutions such as the World Bank in an initiative "testing the effectiveness of machine-analyzed satellite images for humanitarian data collection through deep learning artificial intelligence." It also works with the Global Forest Watch to promote its forest conservation research. The combination of Orbital’s satellite imagery and artificial intelligence capabilities can be used in several ways. The company showed, for instance, that artificial intelligence analyzing satellite imagery to count cars in a retailer’s parking lot “can be more accurate than U.S. census data at predicting the retailer’s quarterly earnings.”