To develop this report analyzing the Online Platform Economy, JP Morgan Chase analyzed samples of platform participants (such as TaskRabbit or Uber users). This corresponded to over 240,000 anonymized individuals who have received platform income between October 2012 and June 2016 from one or more of 42 different platforms.
The report drew from existing Chase members participating in the online economy. According to the organization, "The report was constructed using anonymized account data from October 2012 to June 2016 on more than 240,000 core Chase customers. All of these individuals received income at least once during this time frame from one or more of 42 different platforms."
The aim of the Online Platform Economy report and related efforts was to analyze and scrutinize the burgeoning online labor-force, in order to better inform policy and public response to the field.