BBVA Urban Discovery

Economic Development


Spanish banking group BBVA collaborated with CARTO, a company that provides spatial intelligence data and tools, to generate insights about city dynamics by analyzing credit card transaction data. The result of the analysis is visualized as a map of population activity, which reveals patterns of economic behaviors of city residents. These insights could inform urban planners or city officials about the ways through which a neighborhood organizes itself, regardless of the administrative boundaries set by the local government. The Urban Discovery initiative has provided visualization and insights of three cities: Madrid; Barcelona; and Mexico City.

Region: Worldwide

includes kosovo