DataSift, a for-profit company that analyzes social media data, shares data from social media posts about global development and humanitarian issues with UN Global Pulse in order to track the wellbeing of individuals and communities throughout the world. In particular, data concerning attitudes on social media toward vaccination campaigns, the Millennium Development Goals and the price of food staples will be collected by UN Global Pulse through DataSift's services.
DataSift's regular for-profit services are provided through specific products and services, ranging from its PYLON LinkedIn and Facebook analysis products to social media analysis techniques administered by DataSift analysts. DataSift itself has "unrivaled access" to Facebook data and other global "public opinion" sources, which, through this collaborative with UN Global Pulse, may be leveraged to further its humanitarian goals. Specifically, UN Global Pulse data scientists in New York, Jakarta and Kampala will have access to the DataSift platform in order to analyze data from millions of public social media posts to further their humanitarian work.
This collaboration between DataSift and UN Global Pulse Labs attempts to support UN Global Pulse with their efforts to use technology to provide better insights into humanitarian issues. By using DataSift's public opinion and social media analysis, tools and access, the goal is to gain real-time, accurate information about global development and wellbeing. In particular, issues such as disease outbreaks, unemployment and food security will be tackled using DataSift's capabilities.