The Living Atlas crowdsources map data, GIS data and images from the public via its app in order to create a detailed global geographic data from across the world. This information is then shared with the public through ArcGIS' Living Atlas platform, which shares images, basemaps and demographic information.
ArcGIS first collects the crowdsourced data throuh its Living Atlas Contributor App and Community Maps Contributor App, both available via their website. Contributors are encouraged to share map information, images or data. Organizations are encouraged to share their data to increase their authority, and ArcGIS ensures their leitimacy by using an online app that scores the data and maps- only scores above 80 are included in the Living Atlas. Contributors also work with "curators" at Esri before the map data is shared via the Living Atlas.
The Living Atlas aims to be a comprehensive and authoratative collection of ready-to-use global geographic information. Beyond just being a way to collect more accurate geographical data, the web platform is also free to use by organizations and individuals to achieve their goals, from planning infrastructure, creating secondary apps, and publishing individualized maps.